circle of life and death

it speaks for itself.

​
You are a customer.
You have a vendor who sells you stuff for your company.
And you love working with your sales rep.
But she is putting a lot of pressure on you to buy more stuff.
She needs the deal signed by the end of the month.
Why?
Because her boss needs the deal signed.  
Why?
Because her grandboss (Director) needs the deal signed.
Why?
Because her great grandboss (Vice President) needs the deal signed.
Why?
Because her great great grandboss (Regional Vice President) needs the deal signed.
Why?
Because her great great great grandboss (Senior Vice President) needs the deal signed.
Why?
Because her great great great great grandboss (President) needs the deal signed.
Why?
Because her great great great great great grandboss (CEO) needs the deal signed.
Why?
Because the CEO can get fired by the Board of Directors for poor performance.
And because generally speaking, powerful Wall Street analysts have expectations of good performance of the company.  
Why?
Because everyone ultimately answers to the shareholders.
Why?
Because shareholders (the owners) expect solid growth and a good return on their investments.
Who are the shareholders?
Individuals; major institutions; and hedge funds who, on behalf of their clients, collectively invest billions of dollars in stocks and bonds.  
In other words, the shareholders are you, the customer (goto line 1 of this post).  It's your money that is invested in mutual funds, IRAs, and 401k accounts.