Being in a day job where I am on the sell side of a transaction every day, here are the most common top 3 considerations of a consumer making a purchase:
1. How much is it?
2. What’s it going to cost me?
3. How much cash do I have to spend?
Walmart has ~$485B in revenue.
Costco has ~$113B in revenue.
Amazon has ~$90B in revenue
All of them sell with price in mind first to consumers.
p.s. I stress consumers as the buyer here. But who works in an Enterprise? Consumers.
My name is Dae Yu.