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top three buying criteria

7/25/2015

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Picture
Image courtesy of Costco warehouse #1 on 4th Ave S. Where I shop. And get gas. And eat $1.50 hotdogs.
Being in a day job where I am on the sell side of a transaction every day, here are the most common top 3 considerations of a consumer making a purchase:

1. How much is it?
2. What’s it going to cost me?
3. How much cash do I have to spend?

Walmart has ~$485B in revenue. 
Costco has ~$113B in revenue.
Amazon has ~$90B in revenue

All of them sell with price in mind first to consumers.

p.s. I stress consumers as the buyer here.  But who works in an Enterprise?  Consumers.

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    Author

    My name is Dae Yu.
    I am an fossil from the Neolithic Stone Age who has adapted to the work style of Millennials.
    I started out with 14.4kbps dial-up  internet connections and X.25 Wide Area Networks.  Now it's all about SIP, MPLS and cloud with FastE and GigE connectivity.

    I am a CCNA, CCDA, and CCSA  specializing 
    in Voice and Data WAN Design, Deployment, 
    and telecom vendor management.

    Available for 
    semi pro bono, limited engagement consulting contracts.

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  • yunderson labs
  • the yunderblog
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  • #bap is life
  • #yunderMOBILES
  • politics
  • NSFW
  • portfolio + partners
  • about me