top three buying criteria

Image courtesy of Costco warehouse #1 on 4th Ave S. Where I shop. And get gas. And eat $1.50 hotdogs.

Being in a day job where I am on the sell side of a transaction every day, here are the most common top 3 considerations of a consumer making a purchase:

1. How much is it?
2. What’s it going to cost me?
3. How much cash do I have to spend?

Walmart has ~$485B in revenue. 
Costco has ~$113B in revenue.
Amazon has ~$90B in revenue

All of them sell with price in mind first to consumers.

p.s. I stress consumers as the buyer here.  But who works in an Enterprise?  Consumers.